We need to see the tobacco company that will step outside the defensive position of its sector. But ultimately it would force them to respond. He would have known as he did so that it would be an action that would provoke considerable resistance from his peers. Witty has now thrown down the gauntlet on all of these by committing GSK, one of the biggest players in the industry, to a completely new approach. But there were a number of obstacles, particularly around the sacrosanct status accorded to intellectual property. Having made the catastrophic mistake of banding together to sue Nelson Mandela's government some years ago, they had taken a number of steps to try to meet expectations. Great leaders are prepared to challenge the logic of their industry.įor years, the pharmaceutical industry has said that no more could be done about the issues of drug pricing in developing countries. Knowing that just because people around you see you as a leader, it doesn't mean you're a good one.ġ.Understanding when to follow the rules, and when to use common sense in the face of unintended outcomes.Understanding that the leaders sets incentives - and sometimes the bottom line is the wrong incentive.Doing something because it is the right thing to do, and then working out how to make it pay.Being prepared to challenge the logic of your industry.Things that count as great leadership in socially responsible businesses. And we always have the sharp contract of poor leadership we have seen in the last few months of the financial crisis. There is a wider list to be produced on that topic, but I wanted to highlight here five key thoughts in the light of the GlaxoSmithKline example and a few other things that have appeared in the last few weeks. It raises the question - what counts as great leadership in socially responsible business? It was a perfect example of the difference that leadership can make. The new CEO of GlaxoSmithKline Andrew Witty has startled commentators, campaigners, and probably a few shareholders, with his announcement that the company would slash the cost of many of its drugs to people that need them in developing countries.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |